You’ve had 8 weeks before.

What did you do with them?

Author

Rich Cardona
May 20, 2025

You know how we start! Proof that this isn’t AI-

I just filmed a reel that’s 58 seconds long and somehow took 3 hours to get right.
So yeah no Rich robots wrote this.

Oh and a house exploded a street over the other day. The guy was playing his guitar in his sunroom when he heard a loud “bang.” Dude —- my wife Ann Lee was like “A bang? Our entire house. That felt like when we’d get bombed in Iraq.”


Two things:

  1. No one was injured including the dude. Insane.

  2. Sometimes I forget my wife was / is a total badass.

    Welcome back to UNFLTR

The newsletter that helps you untangle your podcast & content holdups and get to work.

Quote of the week

"It doesn’t pay to be nice, but God made us that way."

— My sister Susan in a group text with my Aunt

You don’t need more time. You need a plan.

You’ve probably said this before:

“I want to launch a podcast… I just need to find the time.”

You

But we all know the truth - it wasn’t time. It was time management.

What stalls us are things like:

  • Not knowing where to start

  • Feeling overwhelmed by tech

  • Getting stuck on the name or format

  • Not wanting to launch something “cringe” af

  • Overthinking everything before ever hitting record

Meet the Summer Sprint

8 weeks.

Clear structure.

Actual coaching.

And a team that helps you get it over the finish line. (my team 🙂 )

How it’ll work:

  • Weekly group coaching + accountability

  • Full podcast strategy and launch roadmap

  • Gear + tech help so you don’t get stuck

  • My team edits your trailer and first episode for you

You don’t have to guess.
You don’t have fumble your way through it alone.
You just have to show up—and we’ll walk with you the rest of the way.

When and How much bro?

Start: June 3

Spots: Limited

Price: $1,500**

This isn’t a self-paced course that you won’t finish. I don’t want to be like “Here… figure it out!”

This is a done-with-you launch plan—designed to remove every excuse and get you live.

You’ve had 8 weeks before.
This time, don’t let them pass you by.

Hit reply if you’re in—or want the info to pass along to someone who’s ready.

** Paid in Full ($900/mo for 2 months is the other option)
 
PS: Need referrals, let me know!

Content You Should Check Out

A reel I made about the Summer Sprint:

https://www.instagram.com/p/DJrs2nHvRk4/

Useful links from the web that you’ll find handy:

How to start a podcast playlist - here

The starter camera I recommend - Sony ZV-E10

Lens I recommend: Sigma 30mm f1.4

USB Mic - Shure MV7

Connect with me on Linkedin

Connect with me on Instagram

Check out my totally mid website

Thanks for reading UNFLTR today - I’ll see you again next week!

— Rich

P.S. ways to work with me:

  • 1:1 Coaching (Podcast, Content Strategy)

  • Podcast Strategy and Management (Audio only, Video, Full Service, etc)

  • Filming Day or Workshops here at the UNFLTR studio in Wilmington, NC

If you want to learn more, get in touch with Ellie at [email protected]