The Reel That Wasn’t the Plan

A few days ago, on of the “walls on wheels” in my studio setup collapsed—two freaking hours before a client flew in to record some podcasts.

I did what any sane person would do - I let other people know lol. For some reason that always helps.

Stress was pretty high. F-bombs were flying and I don’t cuss much anymore.

And then… my wife and daughters showed up like 3 angels.

They helped clean, reset, and rebuild the setup - a totally different one that I had planned.

It wasn’t ideal—but it was real. And that’s the point of UNFLTR - it’s not about perfection, it’s about reality.

So of course I filmed the fixing upping— not the original behind-the-scenes reel I intended so people could see me prepping for a recording session.

What landed was the moment—not the plan. I got a LOT of DMs advocating for that kind of vulnerability.

Your Most Impactful Content Might Be the One You Didn’t Plan For

That clip wasn’t viral and definitely wasn’t clever.

But it showed something people don’t usually get to see. The shit show of business and creating.

I hope it showed:

Investment (my family’s as well).

Tension.

Support.

Leadership.

Family.

That wasn’t the goal—but it became the moment.

So What’s the Point?

CONTENT STRATEGY MATTERS.

But don’t let “strategy” stop you from capturing the truth. Authenticity isn’t lost when something doesn’t go according to plan - it’s enhanced.

Some of the best stories come from the days where things go off script.

So keep recording.
Keep posting.
Keep showing up.

Even on decaf days. Oh - my barista and I now have an agreement that if that decaf ever shows up again in an order that I must’ve been taken hostage or something.

Content You Should Check Out 

The whole reel I was talking about? It’s right here 👇️