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How to Warm Up Your Podcast Guest
Don't let your guest FREEZE up
As always, let’s start by proving AI didn’t write this for me.
I went to a movie by myself in the middle of the day on Friday after realizing I wasn’t going to be doing my best work. I had gotten up before 3 a.m. twice last week and before 4 a.m. two other times—all unintentionally. So yeah, I was worthless.
The movie was called Last Breath, and it was pretty intense. Not exactly decompressing (pun intended if you’ve seen the movie).
But let’s talk about something else that gets people tense—podcast guests who freeze up the second you hit record.

Welcome back to UNFLTR - the newsletter that helps you untangle your podcast & content hold ups and get to work.
In today’s UNFLTR:
✔ Why even confident guests can lock up when the mic is on
✔ How to warm up your guest (before they stiffen up)
✔ The best ways to make your podcast feel natural & unscripted

Quote of the week
"When you lie to someone, it means you’ve already been lying to yourself."
– Dr. Manny Arango

Why Guests Freeze Up on the Mic
Most guests don’t totally shut down, but you can feel the shift—maybe you’ve had a great convo with them in person or on zoom, but for whatever reason their energy drops the second you say, “Okay, we’re recording” on podcast day.
You’re like “Wtf happened?” Here’s what happened:
They’re used to casual conversations, not interviews (yet).
They feel like they need to perform or be perfect. They can’t be themselves.
They realize this recording is permanent.
And that’s where you just ease them so the podcast doesn’t feel like a podcast. 🎙️
How to Warm Up Your Guest (Before They Freeze on You)
1. Start Recording Immediately (With or Without Telling Them)
The moment they join, start recording. But don’t say “Okay, we’re live.” I hate the word “trigger”, but announcing you’re recording def triggers some people into immediate nervousness.
Ease into a casual conversation, but no small talk. As Larry David once said, “Can we skip small talk and just get to medium talk? I hate small talk.” Here’s a hilarious example.
This way, when the “real” podcast starts, it already feels natural.
2. Let Them Know the First 10 Minutes Are a Warm-Up
Say something like:
This removes the pressure to be perfect right away. You would be shocked at how many people have said to my clients or I, “ I forgot we were even recording.” That’s when you know you got their best unpolished content.
3. Energy is a gift. Give it.
If they’re nervous, be extra chill.
If they’re too stiff, you bring loose and playful.
Guests subconsciously match the host’s energy. Behavior breeds behavior.
4. Get Them Talking About Themselves First
People relax when they talk about things they know best.
Instead of launching into deep questions, start with something easy like:
Stalk them on social so it’s a genuine, relevant, and easy topic for them to start talking about. This might be asking a ski trip they’ve been. It might be asking how pumped they are that Luka Doncic is on their team if they’re a Lakers fan. You get the idea…

Content You Should Check Out
Storytelling and communication mean a lot to me. It’s always something you and I can get better at. Saw this video pop up on Youtube a bunch before I ended up clicking on it. It was well made and easy to understand. Check it out.
Resources
Useful links from the web that you’ll find handy: |
How to start a podcast playlist - here The starter camera I recommend - Sony ZV-E10 Lens I recommend: Sigma 30mm f1.4 USB Mic - Shure MV7 Connect with me on Linkedin Connect with me on Instagram Check out my totally mid website |

Thanks for reading UNFLTR today - I’ll see you again next week!
If you’re running interviews (or thinking about it) and want to get better at pulling great conversations out of your guests, I coach people on this all the time.
No pitch—just hit reply if you ever want to talk about it.
Next week: When Your Guest Didn’t Prep & It’s Ruining the Episode.
— Rich
P.S. ways to work with me:
1:1 Coaching
Podcast Strategy and Management (Audio only, Video, Full Service, etc)
Filming Day here at the UNFLTR studio in Wilmington, NC
If you want to learn more, get in touch with Ellie at [email protected]