Content Worked. Again.

Two of my clients came by last week to film and as they were leaving they paused and said “By the way … we got our first client.” I was freaking ecstatic, especially because content played a supporting role!

And here’s the thing:
These weren’t LinkedIn videos.
Not Instagram Reels.
Not even short-form at all.

These were explainer videos posted to a YouTube channel with zero subscribers.

My 2 guys have NO social media presence, but DO have three decades of operations experience and they know what they’re talking about.

We simply hit record, helped them say it clearly, and uploaded it.

A warm prospect got to see a video or two and now they’re doing business.

This Is How It Really Happens

There are so many ways to use content.

Sometimes it’s not about reach and it’s just about it resonating. Period.

Here’s the hasty framework:

• Talk about what your clients or buyers actually deal with

• Speak in plain language, not ridiculous buzzwords

• Get consistent before you get cute

• Show your face

• Repeat yourself

That’s it. No hacks. Just clarity.

The right people will notice. Even if they don’t like, comment, or follow.

Because the right people are lurking. They’re watching. And when they need you they reach out.